Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
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چکیده
منابع مشابه
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Keyword Search Advertising and Limited Budgets
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ژورنال
عنوان ژورنال: Journal of Management Information Systems
سال: 2014
ISSN: 0742-1222,1557-928X
DOI: 10.2753/mis0742-1222300411